Product Positioning Strategies

Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created by advertising or promotion.

Marketers manage product positioning by focusing their marketing activities on a positioning strategy. Pricing, promotion, channels of distribution, and advertising all are geared to maximize the chosen positioning strategy.

Generally, there are six basic strategies for product positioning:

1. By attribute or benefit- This is the most frequently used positioning strategy. For a light beer, it might be that it tastes great or that it is less filling. For toothpaste, it might be the mint taste or tartar control.

2. By use or application- The users of Apple computers can design and use graphics more easily than with Windows or UNIX. Apple positions its computers based on how the computer will be used.

3. By user- Facebook is a social networking site used exclusively by college students. Facebook is too cool for MySpace and serves a smaller, more sophisticated cohort. Only college students may participate with their campus e-mail IDs.

4. By product or service class- Margarine competes as an alternative to butter. Margarine is positioned as a lower cost and healthier alternative to butter, while butter provides better taste and wholesome ingredients.

5. By competitor- BMW and Mercedes often compare themselves to each other segmenting the market to just the crème de la crème of the automobile market. Ford and Chevy need not apply.

6. By price or quality- Tiffany and Costco both sell diamonds. Tiffany wants us to believe that their diamonds are of the highest quality, while Costco tells us that diamonds are diamonds and that only a chump will pay Tiffany prices.

Positioning is what the customer believes and not what the provider wants them to believe. Positioning can change due the counter measures taken at the competition. Managing your product positioning requires that you know your customer and that you understand your competition; generally, this is the job of market research not just what the enterpreneur thinks is true.

Source by John Bradley Jackson

Redefining Age

The sound of the music had me dancing in my seat. As I watched the couples gliding across the floor, their movements telling a story of love, heartache, failure, and triumph, I imagined myself on that dance floor telling my own story. One filled with death, struggle, survival, happiness, and freedom. We all have a story to tell and I am going to share some of mine. But first, let's go back to the dancing.

I was enthralled. For a period of time I was taken to another world, one where music and dance intertwined and the spoken word is not needed. I have always loved to dance so to see a Tango show up close and personal was exciting. However, to see it where Tango originated, Argentina, on my 40th birthday was remarkable. My husband joined me as we ventured the beautiful city of Buenos Aires and celebrated by 40th birthday all week long. Why such a celebration? Why not? I deserved to mark the 40 years I have been on this earth. Somehow as women we started to envision getting older as a scary event, like a doomsday. Some begging about their age or refusal to acknowledge it. The thought of approaching yet another decade can make a man or a woman cringe with fear. Getting older become familiar with dying. As women continue to live longer, they must begin to change their mentality and learn how to use their age as a tool in rediscovering another part of themselves that exists has been shelved due to any number of reasons, such as; becoming mothers or wives; focusing on our careers; Egypt health limitations. Reaching a milestone birthday should be a time of reflection- what has happened, where are you at now, and where do you want to be in one, three, five, or ten years. How have you changed as a person, as a woman?

For me, having to deal with the death of my mother at 21yrs old certainly changed how I viewed myself back then. It was a time when most 21yr olds are relishing in young adulthood, I was grieving. I was mourning not just my mother, but of a time of my life that I would not be able to live with abandon. Looking back, I can see how it was the catalyst of how I chose to view life. The promise being that life is short. We have all heard that expression. For those who have experienced the death of a loved one, this truth is ever more prominent. During that period I made a lot of mistakes and ended the consequences of poor decisions. However, it began to shape the person I am today because I learned from those mistakes and as the years passed, gained valuable lessons.

My twentyies was about failing, surviving, and struggling. In my thirties I found emotional freedom, and now that I am in my forties, I know myself. I am aware of what I want and I am not afraid to voice it. I am confident in my ability to end confrontations, mature enough to admit my mistakes, and smart enough to know when to move on. My evolution is ongoing. I may know who I am, however, I can continue to grow. I meditate, practice yoga, and write as a way to break through any blockages that keeps me stuck. Through these mediums, I learn more about myself everyday. What do you do to learn about yourself?

Whatever your age is, think about what that means to you. How do you define your age? If you lie about your age, are not you really condemning your rightful place at that stage of your life? You earned every wrinkle, stretch mark, or scar. Be proud. Use that to recognize the strength you have within you. If you are a mother and have a daughter, how is your perception of age affecting her? If you have a niece or younger sister, how are your views possibly affecting how she thinks of women and aging? They see and hear everything, even when you think they do not. Collectively, we must begin to change the concept of women getting old and men becoming distinguished. There are a number of successful, accomplished women who have defied time and used their age as a tool rather than a hazard. With age comes knowledge, confidence, maturity – I could go on and on. The point is, you must begin to shift your thinking from I am getting older to I embody youth, wisdom, and vitality.

At 42, I feel grateful that I was able to graduate from college, survive the death of my mother, have a successful social work career, get married, give birth to a healthy child, and start a business. These huge accomplishments were accompanied by stress, grief, anger, fear, doubt, happiness, and laughter. These experiences are a part of me. I would not trade one challenge for anything in the world. Our experiences and decisions guide us where we are meant to go – our path stretches out before us.

Our strength comes from past and current experiences, good and bad – like a rock pounded by the waves, we are shaped and weathered, and powerful beyond measure.

Ask yourself, "Why are you afraid of getting older? What is the fear that resides inside of you?"

As you begin to forget the reasons behind your fear of aging, you will notice that you will embrace your age instead of avoiding it. You must surrender to the aging process, in order to reap the benefits of the bounty that life has to offer. I can honestly say that I have never had any issues with my age. I entered each decade with reverence. Why? Well I am grateful for the following reasons: I have not just lived another year but 42 of them; I have had my health and my life is full of love and career fulfillment. I welcome the daily challenges, and I have always been thankful for waking up every morning being able to see, hear, walk, and talk.

As you get older, it's about coming into awareness of who you truly are, your authentic self. It's about acceptance and letting go. I would rather not relive my twenties; in my thirties I disclosed in every experience; and in my forties I focus on accepting people as they are, forgiveness, and self-care.

Forget for a moment how old you are. When you think about your ideal life, what does that look like? Do you think it is possible to achieve that? Well, I am here to tell you that it is possible – there are always opportunities for you to accomplish things you thought you could not – if you stay open to serendipity. You can get that high school or college degree, you can switch careers – sometimes not from rocket science to a career as a ballerina, as you imagined as a child, but you could certainly find a way to use your strengths in a brand new industry . What is your passion?
What brings you joy and happiness?

My son makes me laugh every day, and I love settling down with a good book on my deck. Sometimes I get lost in the moment.

Time should be your focus, not age. How are you going to use your time on this earth? Are you going to perseverate about your age, or accept it and truly live? Take advantage of the fact that you are still alive! Use any opportunity you have to finally take that course, ask that guy out, or to treat yourself. Refocus your attention to living for today. I'm not suggesting that you neglect your responsibilities, but to insert taking care of yourself into your daily routine. Start to check off all the items on your bucket list. We do not know what the future holds or how much time we have been given, so choose wisely and remember – numbers are just numbers – it's only when we put meaning to something that it becomes more than what it is.

Source by Christine Bellise

Disaster Recovery Services Help Companies Stay in Business

Most companies have a plan for addressing unexpected issues, but many lack a plan for surviving a climactic event such as an earthquake or pandemic. Although most companies never experience such an event, those that do can go out of business unless they have a business recovery plan in place-a plan that is tailor to their unique needs by a provider of disaster recovery services.

The Reality of Data Loss

Since the beginning of organized commerce, companies have used important information to help them make sales. In the past, this information was held as common knowledge or stored in physical filing systems. Today, it is stored mainly in computers-devices that simplify data storage, but can be more susceptible to destruction than physical files. For example, research shows that most disk drives malfunction when they are dropped from a height of three feet, and tape cartridges do not fair much better.

The solution, of course, is not to revert to storing data in physical filing systems, but to store it offsite on the servers of a disaster recovery service. How important is storing data offsite? Consider the following statistic: After experiencing a major data loss, seventy percent of small companies close their doors within a year. The same thing can happen to large companies when a major event destroys onsite data and a recovery plan is not in place.

Choosing a Provider

The first step in choosing a provider of disaster recovery services is to realize that a business recovery plan consists of more offsite data storage. Many companies offer cloud-based storage, but few companies combine cloud-based storage with a full range of recovery options. With this in mind, companies should concentrate on evaluating providers that offer the following options as a part of the recovery plan:

  • Hardware on demand – When an event destroys a company's hardware, having data stored offsite is just one part of the solution. The company also needs hardware on which to recover the data, and use until a permanent solution is reached.
  • Recovery testing – Given the serious nature of data loss, a company must test the recovery plan before it goes into effect. The test should be connected using the hardware the company would use if the plan were carried out.
  • Center-based solutions – Some companies require condition floor space to test and / or carry out the recovery plan. The provider should accommodate this requirement.
  • Basic and advanced options – Because different companies have different needs, the provider should offer basic and advanced options that meet the needs of every customer.

These options provide companies with a complete recovery plan, one that is testable, supportable with hardware on demand, and anticipates the needs of the recovery environment.


A business recovery plan from a provider of disaster recovery services helps companies remain solvent in the wake of events such as earthquakes or pandemics. If your company is not protected against such events, identifying service providers based on the information above is a good place to start.

Source by Delina R. Cunningham

Book Review of "The Templars"

There are so many stories about Templars, Knights and Masons. Some are fact and some are fiction. You have to know a little about history to sort through them. Barbara Frale is a historian who gives the reader the history background collected from her research.

The warrior-monks were put together to protect Jerusalem from being taken over by the Muslims. There were multiple countries involved. France and England were two of the major ones. They led the crusades for centers but were ever defeated. In the end, between kings and the Catholic Church, they were disbanded. It was a sad ending to their history. There was an inquiry and they were killed.

Much of the book was beyond my knowledge and I kept my laptop near to lookup time periods I needed background on. It was very interesting.

From what I comprehended, they began as an honorable group of men who in the end were used as scapegoats, pawns and murdered in the end.

Many people interested in these topics are into the whole conspiracy theories that make for movies.

I'm not into all that but do enjoy learning about history. What I got out of it is that I do not want to support death penalties or torture in any circumstance. Throughout history, there has been so much wrong done to innocent people by deceit or fanaticism. Even for heinous crimes, I would rather just incarcerate and rehabilitate than chance unjustly murdering or harming someone who was innocent or who did not submit to an idea.

We have seen these scenarios through history from the Templars, to witch hunts, to those refusing to convert to religions, to military revenge. I know in my heart that is not what God would want people doing to each other in his name.

I do believe the military is a necessary part of life that will always be needed. One group will always be trying to take over another and countries need to be able to defend themselves. I am thankful that I have never to experience war and pray I never do. I am thankful that I live in a country with freedom of religion, democracy and in the age of peace. I am thankful I was born after freedom for slaves, rights for women and civil rights equality. I am thankful for all those before I was born who sacrificed their lives for those freedoms.

Source by Laura M Schroeder

Trout Fishing Rigs – 2 Effective Rigs For Trout Fishing

There is little doubt that one of the most important aspects of trout fishing are the trout fishing rigs that are used when fishing for trout. You may not be familiar with the term “trout fishing rigs” but a trout fishing rig is simply a way to rig bait for trout fishing. Sure some people simply tie a hook onto their line or attach a snap swivel to their line, clip on a snelled hook onto the swivel and call it good. While both of these manners of presenting trout bait might technically be trout fishing rigs they are by no means the most effective rigs that can be employed while fishing for trout.

In this article I will outline two very effective trout fishing rigs, one for use in rivers and streams and one for use in lakes, so that you can begin to catch more trout while fishing for trout. I have been fishing for trout for more than two decades and have learned and tweaked these rigs during that time to make them quite effective. The biggest factor to the success of any trout fishing technique or rig is the amount of time that you spend on the water putting said technique or rig into action. The bottom line is that the more time you spend putting these trout fishing rigs into action on the water the better they will perform for you.

With that being said let’s begin with the fishing rig that should be used in lakes. This rig is a basic bottom fishing rig that consists of a small treble hook (size #12 or #18), a small barrel swivel (size #12 or #14), a ¼ to ½ ounce egg sinker, and a 12 to 24 inch leader. The first thing that you want to do is cut a 12 to 24 inch length of line from the end of your line for a leader and set this ‘leader’ aside. Now slip the egg sinker onto the end of your line and tie on a barrel swivel (the swivel will act as a stopper for the sinker). If the weather is windy you will need to use a larger sinker, but a ¼ ounce egg sinker is the perfect size for this rig. Now the leader is tied to the opposite end of the barrel swivel and a treble hook to the end of the leader. The treble hook is now covered with Powerbait or similar dough style trout bait. The key is that the trout dough bait that you use floats. This rig is now cast into a lake containing trout, and the bail of the reel is left open until the rig sinks to the bottom, at which point the bail of your reel is closed. Your line is now retrieved slowly until it is completely taught and the rig is “still fished” until a trout begins to bite. The trout bait will be floating off of the bottom, while the sinker sits on the bottom. When a trout bites it feels no resistance from the sinker, thus making the hook set much more effective.

The second of the trout fishing rigs that I’m going to outline is for trout fishing in river fishing scenarios. This trout fishing rig is called a drift fishing rig and involves the use of a set of gang hooks (size 8 or 10), a small barrel swivel (size #12 or #14), and some split shot sinkers to add weight to the rig. A swivel is tied to the end of your line and a set of gang hooks is tied to the opposite end of the barrel swivel. Split shot sinkers are added to the line above the barrel swivel for weight. The size and number of split shot will vary depending an river depth and current flow, but the goal is to have your bait bounce or “roll” along the bottom of the river as it flows naturally with the current. The hooks on the set of gang hooks are now baited with the live bait of your choice and the rig is “drift” fished in the current of the river. Live worms are an excellent trout bait choice for this trout fishing rig.

The bottom line is that these two fishing rigs are extremely effective and should be added to any serious trout fisherman’s repertoire sooner rather than later.

Source by Trevor Kugler

How To Turn Bad Bookselling News Into Good News By Publishng An Ezine Article — Amazon "FSBO" Novel

Dear Blair,

In light of your communication with me to the effect:

“Dear Russ,

Thank you for contacting iUniverse. Jeff Cook forwarded your e-mail to us regarding your question about your royalties. I checked on your account and I show at the end of 3rd Quarter for 2006 you have a total of $18.10. We do not issue out a check unless the amount is over $25.00. I checked on your previous statements and I do not show that a check has been issued for royalties in this year. Please let me know if there is anything else I can assist you with.


Blair Wyant

Post Publishing Team Lead”

Thank you for the follow up 🙂 LOL

I quit putting my energy into promotion of my mediocre “FSBO” novel ~ which newspaper’s will not publicize or post book reviews about because I depict newspapers as villain’s, blame newspapers for being responsible for aiding rapists, robbers, and murderers in the interest of selling “Classified Advertising” to naive, “Uninformed”, “I can do it myself and save money”, FOR SALE BY OWNERS).


I didn’t think that I could sell any less FOR SALE BY OWNERS:FSBO novels than I did in the previous two years. OK, I was wrong. “Shucks!”


I Am writing this reply to you in a form that I can submit for publication as an ezine article. By so doing, I suspect that I will rapidly sell some more of my novels yet this year. You are able to process and ship orders via your toll free order number and Amazon and Barnes and Noble can still get them out to buyers before Christmas. So also can most other booksellers.

Ezine publishers may download this article and God Only knows who all will order FORSALE BY OWNERS:FSBO written and published by iUniverse under my former name Russ Miles.

God revealed my real name to be “Rascal” the same month that He “Cured” me of “Incurable” MS (Multiple Sclerosis). That was in May of 2006. Articles about these miraculous events and others can be assessed via my websites including Http:// and The Lord Also The Lord “Chose” me, “Rascal” , to be His “Playfully Mischievous Apostle”.

Readers may place orders by calling my honest publisher direct. 1-800-AUTHORS or contacting your favorite bookseller now. Please do! I would like to finish out this year by earning a little something.

Merry Christmas! Happy New Year 2007

Rascal :))

P.S. I do intend to make a “Thriller~Mystery” movie of my “FSBO” novel – as my brother has done. See Robert’s “Best Selling” Movie Trailer at

Source by Russ Miles

Car Donations In California

A California vehicle donation here in the “Golden State” may help someone in need in your own community. An entire family could possibly end up getting helped by your generosity. And you may even get a tax deduction along the way. But these are not necessarily the best benefits.

Are there special rules for donating my vehicle in California?

Just a few special rules for the CA DMV (Division of Motor Vehicles: You must leave the license plates on the vehicle (most states you are required to remove them), and you must fill out a Release of Liability form. This form can be downloaded from the CA DMV website or filled out in person.

A tax break is just the start: Depending on your situation, you could immediately free your premises of a possible eyesore. You might get additional parking space and/or regain space in your garage (or perhaps your yard). You’ll be able to circumvent the hassles as well as cost of having to refurbish an old motor vehicle in order to get it ready to sell – not to mention having to advertise it and find a buyer for it. These jobs are hassles and require your time to be able to complete them – your valuable time.

Free towing from your place: You may be thinking that repairing and selling your older car may get you a little more money as compared to donating it. Although this may be true, your car donation in CA can instantly take care of these time-consuming inconveniences. Remember your time isn’t free, yet most non profit organizations will tow your car or truck for you – and for free. So this really is like money in the bank for you.

Non-running vehicles often accepted: And if your car or truck is non-running – and maybe even up on blocks, it is still more than worth it for the charity: The salvage yard will pay the charity enough money to cover towing plus some leftover for the needy. And in case your donated vehicle is valued above $500 (figured through Kelly Blue Book or NADA), you can claim more than the standard five hundred bucks tax deduction!

Beware of bogus “charities:” California has many bogus car donation “charities.” Most of them are eventually busted and deactivated, but for every one that gets shut down, a new one appears. So how do you recognize which of them are legitimate?

One way is to check that any California charity you may be considering is registered with the state. Here’s a link to the CA Charitable Organization Financial Database search:

Another link from the Attorney General of California is the Registry of Charitable Trusts (RCT), which can be found on this page:

Charity ‘watchdog’ websites: It turns out the answer is really simple – An easy search online using at least one of the online companies which qualifies charities based on a variety of factors. Simply type the name of the charitable organization in the search box on the ‘charity watchdog’ site. Or you could query the California Attorney General Office’s website, or the Secretary of State website. Most states, like California, require nonprofits to register with them, and have searchable databases on their websites.

But another caution here: Nearly all of the Attorney Generals (including California) are quick to emphasize that although a charity is registered with them does not imply that the charity is necessarily a good one. Registration means exactly that – that the charitable organization registered as required.

It’s interesting to note that part of the registration with the states (in the ones that require charities to register) is the requirement to submit financial reports every year. However, it is easy for the bogus charitable groups to fudge these reports, submitting figures that make them appear legit and ‘above board.’

So check the charity out at two sites: Because we now understand that fraudulent car donation charities may be registered with the state of California, it’s a wise idea to check out any charity you may be considering at a minimum of two websites:

Not only confirm that the organization is registered with California, but it is also listed ‘in good standing’ with one or more of the web based ‘charity watchdog’ agencies.

You having nothing to lose and everything to gain! So now you know how to choose a high quality vehicle donation charity here in California. Not only will you be doing something truly good for somebody or some family in your community, you may even get the tax deduction. And don’t forget all those time-saving and hassle-saving fringe benefits of donating your old vehicle!

Source by Chuck Brown

The Best Sexual Positions: The Top 5 Mistakes Most Guys Make

One of the many challenges men have is to decide on what positions to use when getting booty. The biggest fears are that the woman will get bored with the “same old, same old” and as a result lose interest in sex. So the question becomes, what are the best sexual positions?

The best way to explain this is to talk about what NOT to do. With that in mind, I’ll now talk about the top five mistakes guys make when it comes to sexual positions, so that way you won’t continue making them.

Position Mistake 1: Imitating anything seen in a porn movie. This is probably the biggest reason that guys fail with sexual positions. Inexperienced guys think porn is a good model because they see studs banging beautiful broads, and… well, they just don’t know any better. The problem is that sexual positions in those sorts of movies are meant to display a good scene for viewers, not to maximize pleasure for the actors.

And in fact, one of the WORST positions for clitoral and vaginal stimulation is when the woman puts her ankles on your shoulders. With her pelvis bent back that far, she can feel pain in her cervix if you push in too far. Plus it’s a position that puts pressure. (If you ever have a chance to go behind the scenes and watch the making of an adult movie, you’ll see how quickly the mood gets killed when the actress keeps having to stop the scene to go to the bathroom!)

Position Mistake 2: Trying too hard to keep your weight off the woman, in any position. To a woman, sex is a way to get closer to her man. She loves it when he leans on the underside of her thighs. So here’s a tip for you to try… Next time you’re having sex with your woman (while you’re engaged in actual intercourse, that is), get more of your weight on her. You see, during sex, almost every woman enjoys feeling her man’s body pressed hard against her.

So how much weight should you put on her? Make it enough so that after you come, and the sexual frenzy dissipates, your woman will tell you that she feels like she’s being smooshed. Of course, do this within limits! If you’re on top off her grinding her pubic bone for too long, it can feel painful for her.

But the bottom line is that many, many women like to be pressured by at least some of the man’s weight. So save the gentlemanly sex for the royal family’s women!

Position Mistake 3: Letting the woman do all the work when she’s on top. For virtually every woman, sex is mostly a passive activity. So by being the motionless beta male, you destroy the whole purpose of sex for her, which is to open herself up to you penetrating into her body.

Position Mistake 4: Being a wimp. A lot of guys have read too many “Men are From Mars”-type books and think women like it if you ask permission for everything and let them take the lead. Be the alpha male instead and just “do it.” Flip her over, move her here and there. Be aggressive and even toss her about like a rag doll when you want to change positions, and… she’ll LOVE it! And don’t worry about it. If something is going on that the woman doesn’t like, she’ll let you know.

Position Mistake 5: Thinking the trickier positions are better. You don’t need to be upside down, hanging from a lamp, and doing something crazy. Just be normal. An old standby like the missionary (man on top, woman lying on her back) can be the best sexual position.

Tricky positions are just frustrating for everybody and often kill the mood because there’s too much “where should I put my arm?”… and not enough “let’s just have fun exploring.”

Source by John J. Alexander

It's Time to Replace the Bulbs of Your License Plate With LED?

Most of the modern world vehicles come along with LED license plate lights. If you have an older car or a car that does not have it, it is the high time to think about getting a one. It can deliver a variety of benefits to you in the long run. As you already know, LED lights are extremely efficient when compared to traditional lights. That's mainly because traditional lights emit both heat as well as light. It will not be the case for LEDs and you will be able to experience maximum efficiency. Just grab some LED lights for about 10 minutes and see whether you can feel any heat. You will notice a huge difference when you keep the lights on for 10 minutes and touch it with your hand.

The LED lights are coming into fashion as well. From various studies, it has been identified that LEDs have the ability to last longer when compared to traditional bulbs. Therefore, you will not have to think about changing the bulb of your license plate. They are extremely reliable and you can simply forget about checking whether they work or not.

You will be able to experience all those benefits by simply purchasing a LED car license plate bulb. It comes as a pair, so you will be able to replace both front as well as rear it. It requires a 12V input and you can simply give the same input that is being used to light up the existing bulb. The dimensions of this LED bulb measure 12 x 17 by millimeters. Therefore, you will not face any issues when placing it near your license plate. In fact, it is extremely easy to install this bulb and you just need to screw it and solder up the wire. These bulbs are waterproof and you will not even have to consider about it. On the other hand, they come along with universal screws, which are being used on all the plates. A cable is also provided along with the package, which is about 80cm in length.

Once you purchase these LED lights, you will have to set them up so that they turn on automatically once the tail lights are meant to be switched on. A user manual is provided along with the package, which tells you how to do it. Therefore, you will not have to seek any professional assistance in order to get these activated. All the steps are mentioned step by step and you just need to follow them. As a result, you will not have to think about placing another switch in order to turn them on whenever you want. Therefore, all the vehicle owners in the modern world can think about getting and installing these LED bulbs without any doubt in mind.

Source by Jennifer Zhou Z

Mongoose XR-75 Mountain Bikes

The Mongoose XR-75 is an affordable light-weight, durable mountain bike for adults and children. The bikes are either 24″ or 26″ frames. The bikes are made for boys, girls, women and men. They are all made the same way and you can expect to find similar features. You can find Mongoose bikes at your local discount department store or can find online at an affordable price.

For the kids, the Mongoose XR-75 24″ comes in the color of orange or electric green for boys and pink for girls. It is a great bike for kids because they like to ride all over the place whether riding on smooth ground, on bumpy ground or over dirt paths. This bike can handle just about any terrain. The dual-suspension frame makes the bike durable and powerful. It is lightweight making it easier to maneuver and control it. There are 21-speeds to shift through with a rear derailleur. The bike is equipped with linear pull brakes and has alloy, lightweight rims.

For the adults, the Mongoose XR-75 26″ is available for men and women. It is a dual-suspension mountain bike providing ultimate shifting efficiency. For dependable stopping power, the bike is equipped with linear pull brakes. The seat can be easily adjusted with the quick release post. The bike is fully loaded and equipped with a 21-speed SRAM MRX/Shimano.

The Mongoose XR-75 bikes are built to be durable and comfortable. The dual-suspension, aluminum frame will maximize comfort while keeping its performance. When ordering the bikes through the mail, it will require assembly. If purchased at a store, it should already be assembled and may require slight adjustments.

The Mongoose XR-75 is an affordable, attractive looking mountain bike. You can purchase either a 24″ or 26″ for around $110 – $130. If you don’t find what you are looking for at the store, you can order it online to either be shipped to your home or shipped to your local store.

Most of the Mongoose XR-75 reviews were positive. Those who ordered the bikes online to be delivered to the store for pick-up said they were completely satisfied and found the store had already put together their bike upon their arrival for pick-up. Others raved about the bike’s performance and how it exceeded their expectations including being comfortable while riding.

The bike’s consumer ratings are excellent. The bike met the consumer’s expectations and were satisfied with the great value for those consumers who purchased a Mongoose. People felt the performance of the bike was great for the value. The consumer ratings ranged from 3-5 stars. Most reviews stated the bike rides well and is comfortable.

Whether you are a beginner rider or an experienced rider, the Mongoose provides many great features that people look for in bikes being at an affordable cost. They are built to be durable, comfortable and made to last. If you are not picky and do not care about the lack of color choices, then it is a bike to consider.

Source by Charles D Smith