Know the New Trends in Poker Clothing

There is a defined and appropriate form of clothing that you need to wear for every activity in the world. This is also applicable for organisations which are involved in gambling. If you take a look at the more up market casinos there is defined form of poker clothing as certain amount of finesse is required in the manners of the poker players. The poker clothes that you may come across are often dependent on most of the poker players.

Now there are people involved in the game of poker at different levels. To begin with the dealers in the game have to be dressed in white poker shirt and a black pant. There should not be any other decorative items on the clothing. The only other thing acceptable on the dress could be the embossing of the organisations name. You could many a times find them in a waistcoat and a black bow tie apart from the black pant and white shirt which is the standard clothe. The whole idea is that the look should be very professional.

On the other hand the poker clothes worn by the customers and the players vary and are quite diverse. Thus when you are at the poker events you will get to see a huge range of clothing. The females you will find in these events will often be dressed either in the casual clothes or their best clothes. The clothing in the game is always based on the environment that the game is played in.

The more elite and high end casinos which cater to the elite class of customers it is the more formal poker clothing that is preferred. Thus you will find that the men playing the game will always be dressed in a white formal shirt and black pant with a dress coat. The ladies on the other hand you will find that will be dressed in either a knee length cocktail dress or a long evening dress. Though you may feel that this style of dressing for a game as simple as poker is slightly overboard yet it makes sense as the poker company’s are trying to get the game a respectable status thus the dressing would seem appropriate.

Though these elite casinos always have their players dressed up in strict formal poker clothes yet it is not a must for the players when they are playing the informal bout of the game. The informal round of poker that can be played anywhere is a more casual affair and hence the dress code is casuals that are adorned by the players. To be comfortable while playing the game you should wear poker clothes that you will be comfortable in as the game of poker may last for hours together. Thus the game of poker has its own set of rules that it follows and this adds to the essence of the game.

Source by Shweta Menon

Custom Head Tags Are Crucial to Ecommerce

An important feature to look for in ecommerce software is the ability to customize head tags for each product page. This is important for search engine optimization purposes, as search engines look to the information contained in the head tags to ascertain the subject matter of a page.

Head tags are often given the misnomer “meta tags”. This misnomer is only partially accurate, because while metadata is a subset of head tags, the important tags we are referring to are the title tag and the meta description tag. The title tag is a head tag but not a meta tag, the description tag is a meta tag contained within the head tags of a web page source code.

The title and description tags are extremely important for search engine optimization purposes. As such, it would be a grave mistake to ignore them. Unfortunately, most ecommerce software available today will generate a head tag and description tag that is used throughout the site, regardless of the content of any particular page.

For example, say you are selling clothing. You have various types of clothing on your site, men’s shirts, women’s blouses, slacks, and skirts. In a typical ecommerce software configuration, the system will generate a set of title and description tags that are static throughout the site. In this case the title tag might say something like this: “Online clothing store”. The description tag might read like this: “We offer quality clothing at affordable prices”.

The problem is this: search engines rank pages, and not sites, and if each of your product pages contain identical head tags, as described above, you are losing the search engine visibility you would desire for any particular product. For example, the head tags given above would not assist the search engines in ranking a product page for the term “women’s blouses” or “men’s slacks”.

Therefore, an important search engine feature of any ecommerce system would be the ability to customize the head data for each particular product page. This way, each page would contain product-specific information within the head tags, which would then increase the search engine visibility of that particular product for relevant search queries.

In the example above, a product page buried deep within the ecommerce software which was an attractive women’s blouse would contain the following customized head tags:

Title: “women’s blouse womens blouse blouses”

Description: “Hip, sleek and attractive women’s blouse, perfect for casual business environments or a night on the town.”

In this way, search engines are provided much more information on the product in question. The customization of the head tags in this manner would then allow the particular product page to appear high in the search results for relevant queries, such as “women’s blouse” or “women’s blouses”. Again, it is important to remember that search engines rank pages and not sites, therefore each particular product page should be individually optimized for the contents of that page.

Source by Matt Foster

Sexual Fantasies and Love Making Tips – Create Steamy Sex Tonight

Satisfying your lover's sexual fantasies will help in creating a steamy and passionate love making session in the bedroom. Everyone has his or her own sexual fantasies, and will wish that one day his or her lover can fulfill them.

Sexual fantasies can be used as a great tool to enhance your sex life by making it more exciting, erotic and pleasurable. Having intimate sex is very important in a relationship as it helps maintain the sparks and keep the passion going.

Therefore, one of the love making tips that can help increase passion and intimidation during love making is to fulfill one another fantasies. But sexual fantasy is a very personal thing and it will not be easy to know what your partner's ones are.

There are different fantasies for different people. Some people may fantasize on close friends, whereas some people may fantasize on having sex with a nurse or an office lady.

Try to have a candid and open talk with your lover to find out what are his or her fantasies. Do not force your lover but give him or her time and space to open up to you.

Once you get to know your lover's fantasies, you should try your best to fulfill them. Some of the fantasies may need you to prepare some items and clothing beforehand, or need you to decorate the bedroom. Do your best to make them as real as you can, so as not to disappoint your lover.

Have the initiative and patience to fulfill your lover's fantasies as this will help spice up the sex life between you and your lover. Bring back the passionate, intimate and steamy sex back into the bedroom now.

Are you struggling to bring back the burning passion to your bedroom? I feel your pain … If you are sick and tired of a boring sex life, then visit the website below for ways to spice up your lovemaking once again …

Source by Crid Lee

Change Your Eating Habits and Be Healthier

It doesn’t seem fair that the typical grocery store has cheaper prices on food items not good for you. Yet fresh fruit and vegetables are expensive. You need to change your eating habits though to be healthier. Budgeting for your shopping, planning meals, and shopping the right places can help you to get it all in place. You need to shop at a health food store with great prices.

Compare prices to help you find a great location for your needs. The last thing you want is to be stressed about the final bill when you get to the checkout. You need to know you can get all the items you really want for a price you can afford. Eating right will increase energy, reduce the risk of health problems, and help with losing or controlling weight.

Reduce Label Confusion

When you go to the typical grocery store, many of the labels in there are going to be misleading. While they give the impression they are healthy, it isn’t until you read all the information you find out differently. For example, a product can say it contains all natural ingredients so you assume it is good for you. Yet it only contains some all natural ingredients.

It is the other items in it that really aren’t good for you. As a consumer, it should frustrate you that companies do this! It may be unethical but it is legal and until consumers put a stop to it, the problem will continue. At a reputable health food store, you can feel at ease as all of the items they sell there are going to be good for you.

This can reduce your anxiety over labels and try to make positive changes to how you and your family eat. Take along your smartphone so you can look up information you aren’t sure about. This will help you to decide to put it into your cart or back on the shelf.

Recipes and Planning

Spend some time finding new recipes to try and planning a menu. When you go to the health food store, you will be able to get all of the items you need to make great tasting meals you can be proud to serve. It is a common misconception that food which is good for you has to taste bland! Add lots of variety so you don’t get bored and regress to old eating habits.

Planning meals will save you money too as you won’t be dining out so much or going to get fast food. It will also help you to stay full longer so you eat less at each meal. With some planning and prep time, you can have meals ready to go with ingredients you got from the health food store. You can even make larger batches and freeze ½ each time so you have meals available.

Shop Around

Take your time to find a great health food store locally where you can get fresh fruits and vegetables as well as other items for your family to enjoy. You can also shop around online to find a provider where you can get terrific items shipped to your home. The selection is vast and you can compare prices to help you decide where to get them from.

It does take time for eating better to become a habit, but those daily changes will all add up to a better quality of life. Turning to a health food store rather than your typical grocery store is a great change that will help you to become better informed. It can also reduce the temptation to put unhealthy food choices into your cart.

Source by Nick Shutts

10 Ways to Improve the Performance of Your Project Teams


Projects are increasingly at the heart of what an organization does today. Whether it is new product development, marketing campaigns, technology implementations, process improvement or a myriad of other possibilities, projects are what get things done.

Almost all of us can point to examples of project success and project failure. Many well-known examples of project success include such famed stories as the Apollo space program, and the Chrysler Automotive turn-around. A more recent success story is the rescue of the miners in Chile. But for every success story, there are multiple failures. Time and / or cost overruns occur in many of our projects today while only a small percentage of the desired objectives is delivered.

At the heart of almost every project is a team that is tasked with completing the project and delivering value to the organization. Effective teams deliver high-quality, value-added projects. Ineffective teams deliver mediocre projects at best and no project at worst.

How can you improve the performance of the project teams in your organization? How can you get your project teams to do more, faster, and maintain or increase the quality of their deliverables so that your project is listed as a success and not as one of the statistics? The purpose of this article is to discuss 10 ways that will yield both short and long-term results and that should trigger you to think of other methods that will be effective in your own organization.

#1: Get Everyone Involved in the Project Planning Process

When you plan your projects, get the entire team involved to various degrees. Ask them what tasks will need to be completed to meet the project’s objectives. Ask them how long they estimate the tasks to take. Ask them what issues may arise and how you can plan for them. Why? Because when your team has input into the project plan, they will begin to feel ownership and responsibility for the tasks and deliverables for which they are responsible.

David is a team member on a new marketing project responsible for generating ad copy. He is not consulted on the project plan, but is told which tasks he needs to accomplish and how long it is going to take. David feels no ownership for the plan, nor does he feel a responsibility to complete the tasks in the time allotted. In fact, he feels somewhat resentful of the imposition. When push comes to shove and the project is running late and getting down to the wire, David leaves work on time and does not put forth any extra effort.

In contrast, Susan is a team member on a software implementation project. She has been involved from the beginning and has provided input into the various tasks that will need to be accomplished and their associated estimates. Susan is excited about the project, feels a part of the team, and is looking forward to contributing. When the project is getting down to the wire, Susan stays late, works harder and is committed to completing her tasks on time and in a quality fashion. Why? Because they are her tasks. She sat in the meeting and made a commitment to her teammates and she feels obligated to deliver.

A related suggestion is to utilize brainstorming sessions. Many times during project planning or execution phases, questions, problems or challenges arise that must be solved. For example, a product solution must be developed to meet a particular need. Sometimes, a brainstorming session may be an appropriate and effective method of putting forth a solution.

A brainstorming session will get several if not all members of the project team together to brainstorm ideas for a possible solution. Granted, a lot of “crazy” ideas will be thrown out and that is ok. The goal is to identify the best ideas and to evaluate them as a group to determine the best appropriate solution given the team’s current constraints.

#2: Make Status Updating Easy

The primary job of your team members is to complete project deliverables in a quality fashion. However, part of their job is also to communicate the status of their work. This is critical as decisions need to be made based on the project’s current status. Can we add resources to a task that is falling behind? Can we source supplies from another vendor since the original vendor is late? What should we communicate to the organization’s customers? Critical questions such as these cannot be asked, much less acted upon, unless you have good project status. And the project’s current status is only as good as the status that each individual provides.

The quality of a team member’s status update is often related to the ease with which they can provide it and what will be done with it after it is provided. If it takes a team member hours every week to supply status, it will either not get done or it will not get done well. If it is a complicated process, they will simply not want to do it. The result is that you will not know for sure at any point in time where your projects stand. This mushrooms into ineffective or missed decisions, poorly executed projects and ineffective teams.

First, make status updating easy. Determine the information that you need to make decisions on the project. Sacrifice quantity for quality. You can collect a great deal of information from your team members, but most of it will not be used or necessary. Do not collect information that you do not absolutely need. Only collect the information that you need.

After you determine what is needed, determine the appropriate format to collect it. The format should be quick, simple and intuitive. Obtain feedback from your team members on what they think.

Second, as stated above, the quality of the status update is also related to what is done with the information. If a team member feels that they will be “beat up” over any type of “bad” information, they will be reluctant to give it. Ensure that the information is used constructively and that “bad” as well as “good” information can be freely given.

In summary, determine what information you need, a good, simple format for receiving it, and then use it appropriately.

#3: Hold Regular Meetings

Your first reaction may very well be a negative one because of the experience that all of us have had with irrelevant and / or poorly planned meetings. Nevertheless, done correctly, meetings can be a valuable tool in your team’s performance.

Rudolph Giuliani, former mayor of New York City, held daily morning meetings with all of his top staff. He continued this even through the September 11, 2001 disaster. This provided everyone with a forum to discuss what was going on, raise issues, learn what everyone else was doing and most importantly, have direct access to the decision maker.

You may not want to hold meetings every day, but you can still benefit from regular project team meetings if you follow these guidelines:

  • Keep your meetings short. Don’t let your meetings drag on past their allotted time or your team members will grow to disdain them and they will quickly lose their effectiveness.
  • Ensure that the right decision makers are at the meeting. The knowledge that decisions can and will be made at the meeting will greatly increase their effectiveness. Team members will be sure that they attend and that they have issues and questions ready. When decisions are being made, instead of being delayed in order to get the right decision makers in the room, your team will become that much more effective because they can take the decision and act on it.
  • Have a definite agenda. Don’t go into the meeting without at least a basic plan for what you want to cover. Have a specific agenda with specific goals for what you want to accomplish and stick to it. Handle side topics later outside of the meeting if at all possible.

#4: Get your Teams Together Outside of the Office

Good relationships that develop within your project teams will foster efficiencies and productivity that cannot be created otherwise. Team members that communicate well with each other, respect each other and even like each other will work better together and improve their overall performance.

One of the best methods of improving team member relationships is to get your team members together outside of the office environment. Periodically go out and do something fun. Go out for lunch. Take a field trip to another organization that has worked on a similar project. Go to a baseball game. Be creative. You will be surprised – this single, very simple step will go a long way towards improving your team’s performance.

#5: Celebrate Achievements

In today’s hectic pace, achievements often times go unnoticed and unrecognized. We focus on our failures but rarely on our successes. It is important that you find things to celebrate. Celebrate a set of tasks being completed on time or early. Celebrate a project completion. Celebrate the little things as well as the big things. This will provide motivation for your team members to achieve more and make your project environment in general more enjoyable. An individual and team’s performance can often be related to their attitude. Celebrating achievements almost always helps to improve attitude.

How do you celebrate achievements? There are a variety of methods ranging from large gatherings or parties to very small acknowledgments. You do not always need to celebrate in grand fashion. Sometimes the small acknowledgments mean more: a personal recognition in a meeting, a hand-written note, a crafted “award”. If your team members know that you are appreciative of their contributions and are sincerely acknowledging them, they will catch on and continue to improve their performance.

Finally, celebrate individual milestones as well. These do not have to be project-related but could be birthdays, company anniversaries, promotions, etc. This simply creates a fun project environment that team members enjoy.

#6: Deal with Failures Head-On

Equally important with celebrating achievements is to deal with your team’s failures head-on. It goes without saying that this is a difficult task. Every project team will suffer failures as well as successes. What often times separates the highly effective teams from the ineffective ones is not how they deal with success but how they deal with failure.

If failure is not properly dealt with, it will become an “elephant” on the back of your team and will load them down in all future projects. No one will want to talk about it but everyone can feel the “cloud” hanging over the project. It is important that the team sit down and discuss what happened. Simply airing out frustrations can go a long way towards moving forward. Be careful, however. This should never turn into personal accusations or injury. Ensure that everyone understands that this will be conducted professionally and courteously with a focus on how to improve and that any exceptions to this rule are simply not allowed.

It is sometimes helpful to get the project team away from the “project setting” for a brief period of time. Go offsite. Talk through what happened. What did the team do that was good. What could the team have done better? Keep it positive, but don’t be afraid to talk about what should have been done better.

After you have gone through this process, work at making appropriate changes. Learn from the mistakes. The next project will not be perfect, but it can always be better. Implement some of the lessons learned.

In short, deal with the failure directly, work towards making changes and then move forward and stop dealing with the past.

#7: Encourage Team Input

Team members can often times come up with the best ideas on how to improve the team’s productivity and ultimate success. Be creative with methods on how to solicit their input. Leave a few minutes of time in your meetings for ideas and suggestions. Be open to them. Encourage your team members to provide input regularly and in various formats. Be open with the input and act on ones that are appropriate.

Not only will team members offer truly productive ideas (granted they will offer some unproductive ones as well), but they will feel more ownership and responsibility to the project when they have some input into how the project is executed.

#8: Empower Decision Makers

There is often nothing worse than a project team that has no decision makers. The team must then make decisions by committee which is often a cumbersome and time-consuming process. Identify who the decision makers are, make it clear to the team who the decision makers will be and stick by it. Often times, team member input should be solicited, but there must be one person who makes the decision.

Note that there can be more than one decision maker. There can be a decision maker for different areas of expertise such as product development, testing, engineering, marketing, etc. And the project manager can be the ultimate decision maker for the project as a whole outside of business issues that need to be decided upon by management.

This ties in directly with holding regular meetings. Your decision makers need to be involved in the meetings to make your meetings and your team effective, and to provide a forum for team input and for quick decision making.

#9: Give Them the Tools They Need

One of the common frustrations of team members is to not have the right tools to do their job. This covers two areas: tools that are job specific (a testing platform, a good computer, the right software for a graphics designer), and tools to manage the project.

Tools that are job specific are self-explanatory. If your team members need something to do their job, there is nothing more frustrating (or that wastes time more) than not having it. Get it for them. I understand the budget constraints that organizations are under, but find a way to win. Borrow from another department for a while, beg, but find a way to give your team what it needs to be successful. Not only will this help them do their job better, but will also show them that you are going to bat for them.

When we talk about tools that are used to actually manage the project, it gets a little fuzzier. What is frustrating to team members is when they have to spend a lot of time using tools to manage the project itself – i.e. updating status. How many people spend hours because they are still using spreadsheets to track project information? You do not necessarily need to embark on a grand expedition to find and implement a big project management software system. There are simpler tools available and you can even use better process to augment existing in-house tools. Follow these basic principles:

  • Provide a tool that will only ask for the information that you will actually use (related to earlier points).
  • Make the tool easily accessible.
  • Make the information easily accessible (so they do not have to hunt for the right information).
  • Ensure that it is not time consuming (don’t have them spending hours each week updating status).
  • Ensure the tool is not difficult or overly complicated to use for the task at hand – keep it simple.

The flip side of this is the situation where team members do not want to use a tool, but would rather use nothing and stay in their cocoon. You still need to provide the right tools, and there is nothing wrong with expecting them to use them. Nevertheless, make sure that you follow the principles above.

#10: Put in Place a Method of Managing Issues and Change

Change is a given in almost every project and that can be a good thing. What you need to do is implement a system to manage it. Unmanaged change can very quickly remove any performance and motivational improvements that you have made with your teams. The reason is simple. If your team members have worked hard, planned well and performed well only to be hit by an unexpected change that requires them to work longer hours and that may jeopardize the project’s success, team motivation and performance will drop in a hurry.

That does not mean that we should not allow for change – we should. Resources, environments and business needs all change and we need to be flexible to meet those changing needs and requirements. However, we need to do it in a way that does not jeopardize our team’s performance.

Your system for managing change does not need to be complex. In fact, it can be quite simple. But it should at least follow these simple rules:

  • All change should be funneled through the same process.
  • Your team members should have input into the change. They may not have the authority to approve or disapprove of a change, but they can indicate the time and effort required and what the consequences of the change may be (i.e. other deliverables will be late, the project will be finished later, etc.).
  • Do not allow anyone to work on the change until it is approved.
  • Identify clearly who has the authority to approve a change.
  • Ensure that there is an organizational value for implementing a change.

Like change, issues will appear in every project. You also need a system in place for managing these. This can be as simple as a spreadsheet listing the issue, when it appeared, who is responsible and what action will be taken to address it. Your periodic meetings can be great places to raise issues and in fact you should allow for time in them to raise issues. Your issue management system does not have to be complex, but it does need to exist and someone (typically a project manager) needs to be responsible to coordinate them. This will ensure that issues are not lost or forgotten (this will invariably come back to haunt you at the most inopportune time), and that they do not affect the overall performance of the project and the project team.


Improving the performance of a project team can be a very lengthy and detailed conversation covering many different areas of knowledge such as psychology, organizational behavior, business, team dynamics, etc. However, there are some simple, fundamental methods that you can easily put in place today which can lead to noticeable, short-term results, improve the performance of your project teams, and increase the success of your projects.

Take a look at your own organization and projects. Come up with other, similar ideas that will also be productive in your organization. Choose a few of the methods listed here that you feel will have the greatest impact and focus on these.

Project management is not easy, but with some persistence, flexibility and the implementation of some fundamental project management practices, you can begin to see more success in your own projects. 

Source by Mark S Kenny

Pricing Your Nashville Home to Sell

Pricing a home in any market isn’t easy. Home valuation is part science, part art and for the most part based solely on historical sales. In a seller’s market, where homes are appreciating monthly, Realtors who strictly rely on MLS sales data may very well be pricing homes too low and costing their clients sizable appreciation gains. In some neighborhoods, these appreciation gains can account for 5-15% per annum of the final home sale price. The problem is, most agents don’t have the tools necessary to make the calculations on their own or know how to navigate convoluted government websites with local trend data. Thus, they resort to flawed local knowledge, neighborhood gossip or gut feelings and sadly, many homeowners are none the wiser.

To make matters worse, the industry has seen a significant consumer shift in the use of 3rd party real estate search sites like Zillow, Trulia and even These sites are known in the industry to be inaccurate and incomplete however, due to their extensive marketing and mobile friendly search tools, they are wildly still relied upon by the unsuspecting consumer. Adding insult to injury, many consumers assume these sites are accurate and complete treating their home valuations as gospel. Zillow CEO Spencer Rascoff was asked about the reliability of Zillow’s home valuation estimates or “Zestimates” and he replied, “… they’re a good starting point”. It was widely reported by the LA Times that Zestimates have a median error rate of about 8%. In other words, on a 250,000.00 home, that’s a disparity of $20,000.00. Let’s also not forget, in seller driven markets where equity can increase monthly, those Zesitmates and other 3rd party home valuations can be off by even greater margins.

Finally, seller’s themselves may end up being their own worst enemy. Per the NAR 2016 Profile of Home Buyers and Sellers, it’s reported that 72% of sellers contacted only 1 agent before signing the listing agreement. By doing so, homeowners were not able to compare agents, vital analytics, marketing strategies or sales techniques. This lack of knowledge puts the homeowner at a disadvantage because they are not able to legitimize the information they are hearing from one agent by comparing it with the information they are getting from other agents working in the market.

One of the most basic things a homeowner can do to protect their potential equity appreciation is to ask the agent what the appreciation trend for their market is. If the agent can’t answer your question with certainty or doesn’t seem to understand what you’re asking, you may need to keep searching.

Source by Jesus D Gonzalez

False Beliefs About Card Counting

Counting Cards is illegal.
There is nothing illegal about using your brain (at least not yet). When counters are done it is not the law that takes insult, but the business profit of the casino. That being said, the most that casinos can do is escort suspected counters off casino property. Casinos can not take your wins and backdoor beats only take place in movies. More importantly, the chance of being asked to leave the casino would not bother a professional counter. If you are being asked to leave it is almost certainly because you have made enough money for the casino to take notice. If travel is an option, you could even set your goal to be kicked out of as many casinos as possible. This could last years if you are skilled and the profit would be intense.

Modern technology has made card counting impossible
It is entirely possible to avoid even advanced casino surveillance technology. Even if you are caught, measures like facial recognition can be easily dodged. The simple truth is that casinos make so much money through gamblers that Casinos would actually lose profit if they attempted to catch every card counter . This is because card counters are noticeable by their betting patterns, but it is totally possible that a gambler might randomly match the betting pattern of a counter. If casinos were strict enough to catch every counter, they would accidently kick out gamblers as well. The best choice for the bottom line is to always let a few counters through. Bad news if you plan to be sloppy, excellent news if you strive for professionalism in your card counting.

Only MIT graduates are capable of counting cards
I have taught College graduations and high school dropouts. The only things you need are a strong desire to make money and the dedication to practice. There are a few facts that one must memorize, but by using the up to date counting system provided online or in Modern Card Counting , the most math you will have to do is add two and negative two. Practice and you will learn how to count cards. Learn the basics, then move on to topics like standard deviation and you will not only make money, but you will understand the mathematical formula that predict your desired profit. Take these lessons to the casino and you will make money. Play long enough and you will be a millionaire.

Card Counting can no longer make serious money
There may be a time when counting can not make you seven figures. But, that time is not now. Until casinos replace every blackjack table with automatically shuffled virtual games, counting will be able to make serious money. As long as gamblers enjoy the old-school, felt and plastic game of blackjack, casinos will keep them happy and counting will thrive.

It all takes too long to pay off
If you were putting the amount of time you spend at your day job into playing blackjack, you could easily make 200,000 dollars by the end of the year. I do not expect you to take it to this level of commitment, but some have and you could. Perseverance is the key. Remember, "Man can not remake himself without suffering, for he is both the marble and the sculptor".

Source by Josh W Langley

Boost Your Business With Help From A Content Marketing Agency

Here we’ll be taking a look at some of the keys professional web design services use to unlock your content marketing strategies and make your business more accessible to your customer base.

It’s greater than the sum of its parts.

The first thing to remember is that content is not just made up of one individual part, but instead is comprised of everything from text and images to videos and even infographics. For content to be effective it needs to be part of a successful package rather than a standalone piece of writing or a single video.

A good content marketing agency will not only focus on the website text, but will also incorporate things such as relevant blog posts, creating a buzz on social media, set up email marketing, and anything else your site needs to reach its target audience. The ultimate goal is to turn them from mere visitors into paying customers that you rely on.

Give them what they need.

Getting to page one on Google means more than just making content available to the masses, it’s about giving them something of value that helps them achieve what they’ve come for.

Knowledgeable content marketers know that websites have a range of purposes, such as to sell a product or simply to inform, and the content displayed needs to be tailored specifically to your customer’s needs.

If a customer is not getting what they want from you, they’ll simply go elsewhere. They may want to buy your product or use your service, but if it’s not packaged appropriately then it’s going to be a major turn-off for them. Content marketing involves hitting the right tone across a number of platforms to boost interest and maintain it.

Content Marketing Services

The three biggest components of content on the website itself are text, image, and video. Images and video are actually quite easy to get right, but so many companies place uninteresting videos that do not hold the visitor’s attention and images which are low quality and serve no purpose. There are many affordable content marketing services that offer to complete every aspect of this so no digital stone is left unturned.

As soon as your website is opened by a visitor they immediately start to consume the information with their eyes and begin searching for what they need. If your content does not quickly address their requirements then you can guarantee they won’t stick around for long. Images need to be appropriately sized, and if videos are used you should keep them short with an interesting title.

Content Writing Services

Text is perhaps the most important aspect of your website for a content marketer to get right. It conveys information images and videos cannot, and although images provide visual stimulus, the text is directed to the reasoning part of the brain. Here you can delve into the conscious, and sometimes subconscious thought processes of the visitor and generate emotion with your words.

But what should your text say, and how can you make sure it is of a high standard? Although search engines and SEO are important, especially correct keyword analysis, your website shouldn’t be created with keywords as the main focus. Your content needs to be geared towards the visitor and giving them what they came for first and foremost. They will be constantly forming an opinion of your site depending on a multitude of aspects such as the layout, the style or whether you are bombarding them with ads. You need to build trust from the moment the website pops open on their computer or smartphone, and good content marketers do just that. If you have spelling errors or broken links that cause annoyance, then what does that say about the overall quality of your content marketing services? Will you be making mistakes with the order? Will you be annoying them with your shoddy service?

Remember that a companying offering content marketing services will always aim to make your website more valuable, more credible and more helpful to your customer than it currently is- it’s what they do best. Be an authority in your sector that people can trust and depend on, and you won’t go wrong.

Source by Nancy Verdi

Despite July Heat, There Is Still Time to Add to the Garden

While July is typically too hot to add most vegetables and flowers to the garden, some plants do surprisingly well when planted in the summer heat.

Plant Hibiscus: Hibiscus trees love heat and will quickly take root when planted in July. Plant in nutrient rich, well-draining soil. Deeply water the tree so the roots remain moist for the first two weeks after planting. Hibiscus flowers only last a day, but new flowers are quick to take their place. Hibiscus can also be planted in pots.

Plant Beans and Squash: While most vegetables should already be producing in July, add corn, cucumber, lima beans and summer squash now for a late summer, early fall harvest.

Plan Your Watering Routine: Although water restrictions have now been lifted, still conserve. Set lawn sprinklers for early morning–6:00 a.m. or earlier, three times a week for 15 minutes. This will enable the water to reach the roots and help reduce evaporation once the sun comes up.

Eliminate Snail Damage Naturally: Snails love to eat their way through tender vegetable leaves, which can damage or kill the plant. Place natural barriers around your garden to keep the snails away. Since they move by sliding on smooth surfaces, place crushed eggshells or diatomaceous earth (an abrasive sedimentary rock) around plants. Mulch is another good snail deterrent because it is made of rough wood chips.

Keep Deadheading Flowers: Summer is the time of year when flowers want to grow. Give new buds the maximum nutrients they need by removing fading or dead flowers daily. This way, plants will focus their energy on new growth.

Plant Shrubs: One way to easily fill out a yard is by planting shrubs. Use them as groundcover or low hedges. Easy-to-maintain, low water users are Lily-of-the-Nile, Star Jasmine, Indian Hawthorn, New Zealand Flax, Rosemary and Mediterranean Pink Rockrose. All will need regular watering until established.

Fill In Your Flower Garden: Add summer-to-fall bloomers like alyssum, marigolds, petunias, red sage, verbena, vinca and zinnias to your garden as other plants slow their flower production. Flowers that do well in shade are amethyst, begonia, coleus, geranium and impatiens.

Replenish Mulch: To help cut down on water use, add a 3-inch layer of mulch around plants and trees. The mulch keeps water in and roots cool even during the hottest times of the day.

Unlike plants and trees that enjoy the heat, begin your gardening day early before temperatures rise to unbearable highs.

Source by Bill Camarillo

The Parts and Pieces of the Hiking Boot

When I was in my early teens, I actually lived in my hiking boots. I wore them to school, to the mall, to the beach, you name it. Hey, I lived in Washington State and it was the grunge era: hiking boots went perfectly with the ever so stylish flannel shirt. Of course, despite my personal use of this footwear, hiking boots are specifically intended for any activity that takes place in the un-landscaped outdoors. This category includes hiking, backpacking, rock climbing, mountaineering, trail running and casual outdoor pastimes. Upon Closely examining the different parts of a hiking boot, it becomes apparent that every component is designed to contend with the challenges of the wilderness.

Hiking boots are an extremely important component to outdoor activities. They are designed to protect the wearer's feet from water, mud, rocks and other obstacles encountered in the wilderness. This protection begins with the uppers, which extend up the wearer's ankle, covering the fibula. This extended coverage provides extra support and helps prevent twisted ankles. Additionally, the uppers are usually made of a water resistant or repellent material, which is useful when splashing through streams and puddles. A properly fitted boot will have uppers that support the ankle without restricting its movement.

The soles of hiking boots are of thick, tough rubber. This material provides excellent friction, which is especially important when hiking in places with wet rocks. The thickness of the sole also helps to absorb and redirect any jolts that occurs while hiking. For example, when a hiker jumps from one rock to the next, his or her feet are cushioned from the shock.

The laces of hiking boots can be fastened all the way to the top of the uppers. On the lowers, the laces are fitted through eyelets as on a tennis shoe. On the uppers, however, they are usually wound around D-rings or hooks. Such a system allows the wearer to determine the height of the boot's lacing, which correlates directly to the level of support provided. Hiking boot laces are almost always braided nylon, a tough and durable material.

The interiors of hiking boots are just as specialized as the exteriors. Lining and pads always cover the insides of these boots. Foam is often used for padding, as it is excellent for protecting feet from both cold and pressure. The insoles designed to fit the wearer's feet as close as possible, the better to ensure optimal support and balance. And at the back of the inside of the uppers, right at the Achilles tendon, there is usually a little indent called a scree collar. This adaptation protects the area at the back of the ankle from chaffing, a common problem for ill-equipped hikers.

Finally, there are the parts of the hiking boot that you can not see. Inside the sole, there are plates of stiff plastic or metal called shanks. These plates add to the stiffness of the boot, which in turn adds to its durability. It is possible to purchase boots with full, three-quarter or half-length shanks, depending on the level of stiffness desired.

Source by Victor Epand